About a Billion prospects.
They are prospects who are more likely to pay all cash - Prospects who are likely to spend
more than the average local buyer. Most importantly, they are prospects who may never find
you unless your website appears in the search results on their local search engines.
This is not because there are no Chinese language websites. In fact, there are more Chinese language websites
than English language websites online today.
The reason you do not see Chinese language websites when you search on Google.com or any other international search
engine is because if you are performing your search in English on an English language search engine, then all
other language content is deemed to be irrelevant to you, and those websites will not be offered in the search results.
You are sitting at home in Paris, you visit Google.fr and you ask a question about
a house for sale in Sarasota, Florida. There is certainly nothing unusual about that scenario. Right?
However, this French searcher is not going to use the words "house for sale". They will instead use
"maison a vendre Sarasota Floride" and most likely they will use other French terms specific their search.
At this point, what do you think the odds are of your website ever being found by this prospect?
Go ahead and give it a try (insert your own market for Sarasota and Florida)
Unless you have taken active steps to make your website accessible in French, your odds of appearing
in those results are about zero.
Advanced SEO features can include placing each language on the most relevant Top Level Domain
(yoursite.de for German, for example) submitting full site maps in each language for relevant search engines,
translated < alt > tags on images, and carefully chosen on-page text about attractions in your local market.