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Business Wire - Press Release
Immobel.com: Mobile, Alabama Real Estate Market Booms
12.18.07, 11:06 AM ET
As many Real Estate markets around the country are struggling to
find a way to weather the downturn, Mobile, Alabama is experiencing
quite the opposite as the city has established itself as a hotbed of
growth with mega-sized foreign-based investments fueling the economy.
Phoenix, Las Vegas and many areas of California are considered
among the biggest "down" markets, while Mobile has quickly risen to
the top of markets deemed "up," according to CNN's Money Watch.
Mobile's flourishing Real Estate market, according to Jeffrey H.
Newman, executive vice president of the Mobile Area Association of
Realtors(R), is deemed in part to its use of Immobel's MLS data
translation services.
"We first saw the impact of having our real estate listings in
foreign languages when the Alabama office of Economic Development went
after the Hyundai plant," Newman said. "We were able to show Hyundai
just how attractive our real estate market was, an important factor
since they moved more than 50 of their Korean executives to the area.
The families could see our listings in the Korean language, and it
really helped make us appealing to Hyundai. Plus, it showed that we
were ready to welcome them to our community by going the extra mile."
Immobel, the leading provider of multi-language technology for the
real estate industry, is supporting Realtors(R), foreign-language
buyers and investors by offering property listings translated into 13
different languages. Currently more than 350,000 Realtors(R) are using
Immobel to translate their property listings, including those in
Mobile.
In November, Germany-based ThyssenKrupp Steel broke ground on a
3,500-acre steel processing facility in northern Mobile County. The
$3.7 billion dollar project, expected to open in 2010, has already
awarded several site preparation contracts to local companies and when
fully operational will create 2,700 permanent jobs, according to
ThyssenKrupp's press announcement.
"Immobel has had a tremendous direct effect on our ability to
reach international buyers and investors and to be able to tell the
tale of Mobile and why it's such a great place to be," Newman added.
"It shows that we are open for International Business. And that seems
to be working for us"
Mobile, Alabama is located on the Gulf Coast between Florida and
Texas. In 2002 Hyundai began work on a billion dollar factory there
and is, now one of the largest employers in the region.
Immobel.com translates property listings into English, Spanish,
Portuguese, Italian, French, German, Polish, Russian, Chinese modern,
Chinese traditional, Japanese, Korean and Vietnamese. Listings are
updated daily, and allow viewers to choose the currency they prefer to
see prices in, as well as converting square feet to square meters for
European and Latin American clients.
"Realtors(R) are able to reach out to a broader base of home and
property buyers and renters by making their listings available in
multiple languages," said CEO Janet Choynowski. "Mobile is a great
example of how translated listings can translate into real
opportunity. We like to say 'Money Talks,-it just doesn't always speak
English!'"
"In any economy, reaching out to and targeting buyers with the
right properties is the most important task for real estate
professionals," Choynowski said. "In Mobile, Realtors(R) have every
one of their property listings translated into 13 languages that can
be accessed through the Web site of the Mobile Area Association of
Realtors(R), which is www.MobileRealtor.com, or using www.immobel.com.
It's a great tool that their Realtor Association has given them."
Immobel employs expert translators that are native to the
languages they are translating No machine translation is used.
Translated MLS data is available for use on Realtors'(R) own web
sites, Real Estate company web sites, Realtor(R) association web sites
and on the Immobel.com global portal.
About Immobel
Immobel is the leading provider of multi-language technology and
services for the real estate industry. Its services are used by more
than 50 Realtor(R) Associations and MLS organizations throughout the
United States, including the nations largest, MRIS in greater
Washington, DC with 56,000 Realtor(R) members.
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